Okay, here’s the deal!
If you are a small business owner/entrepreneur, the usual reason you start a blog and continue with it is to “market your business” or to otherwise carry out some sort of “public relations” acknowledgment or activities.
So, just like you plan the copy for your Web site, your blog posts ought to also be carefully thought-out and designed specifically with your readers’ needs and wants in mind.
For it’s when you create a cyber environment with posts full of formation and put your readers first that the trickle-down effect will also help you.
The key to writing appealing, reader first, blog content, of course, is how you choose your words. Just like assuring you have SEO friendly words, it’s important to be certain your blog caters to the needs of your readers.
Think boy friend-girl friend; or first date or two.
For instance, when you first start dating your thoughts and actions are usually most commonly directed toward pleasing the person who’s caught your eye. You do every thing you can to provide him or her with charming conversation, and you try to be aesthetically appealing in numerous ways.
So, failing to get that your readers come first will likely cost you their opportunity to discover the value you can offer them.
Much of today’s literature centered around marketing states that it takes anywhere from 4-7 or so “touches” before you wind up on, or stick to, people’s radar; before they notice you and begin to care about you or what you have to offer.
Initially, and especially since they don’t know you, any interaction is all about them. Thus, make sure your message is significant and has a value they can’t refuse.
One way to do this is to get your blog content to cause more of a stir. Simply, ask yourself, “How many times have I used ‘I’ and ‘Me’?” Have you used “You” in any of its forms anywhere in your blog message?
If your final blog effort is all about the “I and the me” and no “you” after “see?” (when you do your count, the numbers will say so) better make changes so that all, or at least most, of those I’s are yous.
Try it. You’ll be amazed at the reaction you’ll get.
About the Author
Get a complimentary copy of “Tips and Tricks to Grammar and Proofreading” and a subscription to “On the Bright Side,” our weekly ezIne, when you click to http://www.Konceptuality.com. At Konceptuality, we specialize in proofreading, editing, and ebook production support services, as well as general administrative support to Coaches, Speakers and Consultants. Email Karen McGreevey, Virtual Assistant and Expert Author, at kmcgreevey (@) konceptuality.com, for details.
